ABOUT

Welcome to Beck & Alexander, where imagination meets Eco-friendly in a world of playful, gender-neutral fashion for children. Born from a vision to inspire and nurture the young minds of tomorrow, Beck & Alexander is more than just a brand; it's a movement towards a more inclusive, Eco-conscious future.

Our Purpose

Founded in 2021 by Latasha Chessier,
Beck & Alexander is striving to be a beloved name in children's fashion. Rebranded to ensure our commitment to quality, creativity and eco-friendly product options. We are thrilled to
share that we are aligned with your core values.
We want to provide little ones with clothing accessories that is not only cool but also kind to the
planet.

Our Values

At the heart of Beck & Alexander are the core values that guide every stitch, design, and decision we make:

Eco-Friendliness: We are deeply committed to the well-being of our planet. With 25% of our company already embracing eco-friendly practices, we are on a continuous journey to increase this commitment. From utilizing sustainable materials to adopting environmentally friendly production processes, every aspect of our collection is designed with the Earth in mind. Our goal is not just to minimize our environmental footprint but to actively contribute to the healing of our planet.

Inclusivity: In a world rich with diversity, we believe that every child deserves to see themselves reflected in the clothes they wear. Beck & Alexander stands for inclusivity in every sense of the word. Our designs transcend traditional gender norms, offering a palette of possibilities for every child to express their unique selves. We celebrate differences and champion a world where every child can feel valued, understood, and included.

Genderless Clothing: Breaking free from the conventional boundaries of boys' and girls' clothing, Beck & Alexander pioneers a genderless approach to children's fashion. Our collections are thoughtfully crafted to be versatile, allowing children the freedom to choose what they love without labels. We envision a future where clothing is simply clothing, and every child is empowered to explore their identity and style without constraints.

Our Mission

Beck & Alexander is on a mission to redefine children's fashion, blending playfulness with purpose. We strive to create a space where creativity flourishes, differences are celebrated, and sustainable living is a joyful pursuit. Our collections are not just about looking good; they're about doing good - for our children, our communities, and our planet.

Our Promise

To our families, we promise a brand that you can trust and believe in. A brand that not only looks after your child's comfort and style but also cares for the world they will inherit. At Beck & Alexander, every choice is made with love, every design carries a story, and every garment is a step towards a better future.

Join us on this journey. Together, let's dress the next generation in the values we cherish, in clothes that allow them to be their true selves, and in a spirit of sustainability that ensures a brighter, greener tomorrow. Beck & Alexander is not just about clothing; it's about shaping a world where every child can thrive, unbound by norms, in harmony with nature.

Manufacturing and Packaging Partners